Monthly Archives: April 2010
I saw this last night, it’s an eye opener.
“there is this deliberate veil, this curtain that is dropped between us and where the food is coming from” … “if you knew you might not want to eat it” … “But the image to sell the food … it’s the spinning of this pastoral fantasy.”
Chapters & length
1. Fast Food to All Food (17:01) The way we eat has changed drastically in the last fifty years.
2. A Cornucopia of Choices (5:34) Corn has been introduced into every part of the food system.
3. Unintended Consequences (16:13) Food safety has been compromised by the industrialized factory food system.
4. The Dollar Menu (5:29) The perceived value of food determines the average American diet despite hidden costs.
5. In The Grass (13:42) A comparison of industrial agriculture to small-scale farming alternatives.
6. Hidden Costs (7:25) The organic food market has slowly been absorbed by the industrial food system.
7. From Seed to the Supermarket (10:42) Patents on genetically modified seed allow large corporations to control food production.
8. The Veil (8:03) Large food corporations have a huge influence on food governing regulations.
9. Shocks to the System (6:20) Consumers ultimately hold the power over how the food system evolves.
… and at the end you get to listen to Bruce sing Woody!
“A composer is a guy who goes around forcing his will on unsuspecting air molecules, often with the assistance of unsuspecting musicians.” -fz
“The manner in which Americans consume music has a lot to do with leaving it on their coffee tables, or using it as wallpaper for their lifestyles, like the score of a movie –it’s consumed that way without any regard for how and why it’s made.” -fz
“The ’60s was really stupid… It was a type of merchandising, Americans had this hideous weakness, they had this desire to be OK, fun guys and gals, and they haven’t come to terms with the reality of the situation: we were not created equal. Some people can do carpentry, some people can do mathematics, some people are brain surgeons and some people are winos and that’s the way it is, and we’re not all the same. This concept of one world-ism, everything blended and smoothed out to this mediocre norm that everybody downgrades themselves to be is stupid. The ’60s was merchandised to the public at large… My pet theory about the ’60s is that there is a sinister plot behind it… The lessons learnt in the ’60s about merchandising stupidity to the American public on a large scale have been used over and over again since that time.” -fz
“The illusion of freedom will continue as long as it’s profitable to continue the illusion. At the point where the illusion becomes too expensive to maintain, they will just take down the scenery, they will pull back the curtains, they will move the tables and chairs out of the way, and you will see the brick wall at the back of the theatre.” -fz